What Midas Can Learn from My Barber

After she finishes cutting my hair, my barber always asks me, “Do you want to schedule your next appointment?” If I have forgotten my calendar, she will sends me an email reminder from her Blackberry. And then a few days before our appointment, she emails me a reminder. Why don’t more businesses do this? I’d love it if after getting my oil changed, Midas asked me if I’d like to schedule my next appointment. What other business could increase sales and build happier, more loyal customers by scheduling the next appointment now?

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